Walt Disney World, the epicenter of the Disney entertainment empire and a vacation destination for millions of visitors each year, has been a thriving part of Florida tourism since 1971. But how did it get here? Walt Disney had already been operating Disneyland in Anaheim, California with great success since 1955. Practically every major city in the United States and many others around the world had invited Disney to bring his creativity to their vicinity, but for years Walt had appeared content to stick to one location and use Disneyland as the laboratory for his ideas. Yet by the late 1960s he had selected a swampy patch of ground just outside Orlando and Kissimmee to build what would become one of the world’s most popular places to visit.

A view of Cinderella’s Castle, one of the hallmark features of Disney’s Magic Kingdom (circa 1970s).

In reality, Walt Disney had been eying possible locations for another theme park since the late 1950s. While Disneyland had been a resounding hit so far, the East Coast crowd had not taken to visiting as often as Disney and his team hoped they would. The solution, they believed, was to build a park in the east. Several potential projects were sketched out, including one in New Jersey, one in St. Louis, and even one in the Palm Beach area. Each of these possibilities fell through for various reasons, but over time Walt Disney’s attention settled on Florida as the most promising place for a new Disney attraction. Early in 1963, Disney gathered up a small team of trusted associates and sent them to Florida to locate between five and ten thousand acres of land for the new park. The project was kept secret at this stage, because Disney believed if word got loose that he was in the market for land in Central Florida, speculation would raise land prices sky-high. Consequently, the Florida project was referred to among the Disney inner circle as “Project X” or “Project Future.”

An aerial view of the Disney property near Orlando and Kissimmee prior to the park’s opening (1967).

Disney himself assisted in selecting the land near Orlando and Kissimmee. Locating the new park at the center of the state rather than on the coast eliminated some of the risk of damage from hurricanes, as well as the direct competition from the beaches themselves for visitors’ time. “We’ll create our own water,” he reportedly said. Once he had decided on the Orlando location, Disney worked with local representatives to buy up parcels of land using a series of nine “front” companies with names like the Latin-American Development & Management Corporation and the Reedy Creek Ranch, Inc. By the middle of 1965, Disney had purchased over 27,000 acres for just over five million dollars.

A group of Disney representatives inspecting the company’s new property near Orlando and Kissimmee. The man at center in a dark sweater and glasses is Roy Disney, Walt Disney’s brother (circa 1965).

Disney representatives looking over a map while inspecting the Disney property fronting Lake Buena Vista (circa 1965). Roy Disney is second from left.

As the planning continued, it became increasingly difficult to keep the project a secret. By the autumn of 1965, the press had called out Disney’s land purchases, and Walt and his associates decided to go public with their plans. Governor Haydon Burns confirmed the Disney rumors as early as October 24th, but his office worked with the folks at Disney to plan a formal press conference for November 15th at the Cherry Plaza Hotel in Orlando to make the official announcement. Dubbed “Disney Day” by the Florida Development Commission and various state officials, Governor Burns called it “the most significant day in the history of Florida.” Burns’ staff sent scores of invitations to media outlets, chambers of commerce, and local officials from around the state to dramatize the occasion. Walt Disney and his brother Roy sat on either side of Governor Burns as he explained to the many reporters and cameras how much the new attraction would mean to Florida. He predicted a fifty percent increase in tourism, as well as new tax revenue that would bring prosperity to the entire region.

Walt Disney, Governor Haydon Burns, and Roy Disney at a press conference announcing plans to build a Disney resort in Florida. The conference was held at the Cherry Plaza Hotel in Orlando (November 15, 1965).

Watch a clip from the press conference below, or click here to view the full conference video.

At the press conference, Walt Disney spoke only in broad generalities about what he intended to do at the new park. Considering how much secrecy had surrounded the land purchases, some might have easily believed he was purposely concealing his plans. In reality, his vague description owed mostly to the fact that very little had been definitely decided at that point about what Walt Disney World would actually look like. Walt hadn’t even set foot on the property yet; he would do that for the first time the next morning.

Even as late as 1969, there was still some question as to what Walt Disney World would look like when finished. This is an artist’s concept of an aspect of Disney World, possibly EPCOT (1969).

After the announcement, however, the project moved swiftly. Disney “Imagineers” and other designers began sketching out the various parts of the new Florida resort, while contractors began preparing the actual site. The complexity of the new undertaking required a great deal of cooperation between the Disney corporation and governments at the state and local level. On May 12, 1967, Governor Claude Kirk signed into law new legislation creating the Reedy Creek Improvement District and two municipalities within it, Bay Lake and Reedy Creek (later renamed Lake Buena Vista). Situating the Disney property within these new entities enabled the company to develop the resort with a greater measure of independence regarding taxation and land use restrictions.

Governor Claude Kirk (left) shakes hands with Roy Disney (right) after signing new legislation facilitating the development of Walt Disney World (May 12, 1967).

Walt Disney World opened on October 1, 1971 with two hotels and the Magic Kingdom theme park. Over the years new attractions emerged, including EPCOT, Hollywood Studios, Disney’s Animal Kingdom, and a wide variety of hotels and other amenities. Walt Disney, the man whose dream gave shape to the project, sadly did not live to see his masterpiece completed. Disney passed away in December of 1966, well before the park opened. As Walt himself once explained, however, the world of Disney entertainment was much bigger than Disney the man or his ambitions. “I only hope that we don’t lose sight of one thing,” he once said, “that it was all started by a mouse.”

Mickey Mouse greets several children at the Magic Kingdom, part of Walt Disney World (1977).

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