WINTON SIX

advertising tells the truth

This Tax Boosts Price, Not Quality

IMPORT duty (tax) on set diamonds is 60%. Diamonds worth $3000 in Amsterdam or Antwerp will cost you $4800 in New York.

Same diamonds, Same number, same size, same quality, same setting, but $1800 more price.

This tax boosts the cost, but does not help the diamonds. You get no more for $4800 in New York than you get for $3000 in Europe.

"Overhead" Tax on Cars

Similar to the import tax on diamonds is the "overhead" tax on motor cars. The car maker himself adds this tax to the price of his cars. It has nothing to do with the quality or quantity of materials and workmanship in the car.

It simply boosts the price, and does not make the car look finer, run better, or last longer.

Escaping a $4602.38 Tax

"Overhead" is a tax on you for the maker's capital stock, funded debt, and plant depreciation.

It amounts to more or less according as the maker carries a heavy financial burden, or a light one.

Authentic commercial reports prove that, on six well known makes of six-cylinder cars, the overhead tax is $602.38 per car higher than on the famous 48 H.P. Winton Six.

When you buy diamonds, you can't escape the import duty. But when you buy a motor car, you can escape excessive overhead tax by purcahsing a Winton Six.

Look for Value Equal to Price

In the $3000 Winton Six you get all the quality a maker can put into a motor car of class. You can pay more than #3000 for a 48 H.P. six-cylinder car if you want to, but in that higher priced car you will find no equivalent of the excess price. Keep that in mind. Compare the Winton Six point for point with cars of similar size costing as high as $5000, and you will be able to realize this truth for yourself.

Why We Can Do It

The Winton Company can seel you this first-quality Six at a price that stops competition because the Winton Company is not over-capitalized, is under no burden of funded debt, and has not over-expanded its plant to a point where the plant becomes a hindrance rather than an advantage.

Vital Facts For You

If you consider it unwise to give away $602.38 of your money for no equivalent value, you will be interested in the "overhead tax" figures printed in our catalog. These figures are based on commercial reports, compiled for us by Haskins & Sells, leading certified public accountants. The catalog also gives complete information about the Winton Six- the car that put Sixes on the map. Write for a copy to-day.

The Winton Motor Car Co.

118 Bearea Road, Cleveland, O.

Branch Houses in New York, Chicago, Boston, Philadelophia, Baltimore, Pittsburg, Cleveland, Detroit, Milwaukee, Minneapolis, Kansas City, San Francisco, and Seattle.