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[Photograph of a hotel poolside scene with people lounging and swimming] The swimming pool is always the center of outdoor activity and fun. Here at the Desert Ranch our sparkling fresh-water pool is no exception--and we control the temperature to suit your taste.
[highway map of the the Tampa, St. Petersburg area with city names, highway labels, and The Desert Ranch marked out]
The Desert Ranch
6200 Gulf Blvd. St Petersburg Beach Florida Bulk Rate
The Desert Ranch
On the Gulf At St. Petersburg Beach Florida
[Illustration of a woman wearing a bathing suit, scarf and cowboy hat riding a smiling dolphin]
[Bird's-eye-view illustration of The Desert Ranch]
The artist's air-view of the Desert Ranch conveys some idea of the scope of the Inn and the large Pool 'n' Play area. The temperature of the pool water is controlled to suit your taste. Here also you'll spend many happy hours at shuffleboard, on the putting green or at the Branding Iron- your own big outdoor barbeque.
Situated on one of the finest white powder sand private beaches in all the world is the last word in modern hostelry, the Desert Ranch
Tastefully and skillfully combining the true hospitality of the South with the real, zestful flavor of the West, the Desert Ranch offers facilities beyond compare for your round-the-clock comfort, convenience, and enjoyment.
Here, where the skies are not cloudy all day, you'll find everything your heart desires- in this fine homestead of South Florida- where you'll meet the happiest people in the world.
[York Litho Company Logo] York Litho Company New York Miami
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[Photograph of a hotel poolside scene with people lounging and swimming] The swimming pool is always the center of outdoor activity and fun. Here at the Desert Ranch our sparkling fresh-water pool is no exception--and we control the temperature to suit your taste.
[highway map of the the Tampa, St. Petersburg area with city names, highway labels, and The Desert Ranch marked out]
The Desert Ranch
6200 Gulf Blvd. St Petersburg Beach Florida Bulk Rate
The Desert Ranch
On the Gulf At St. Petersburg Beach Florida
[Illustration of a woman wearing a bathing suit, scarf and cowboy hat riding a smiling dolphin]
[Bird's-eye-view illustration of The Desert Ranch]
The artist's air-view of the Desert Ranch conveys some idea of the scope of the Inn and the large Pool 'n' Play area. The temperature of the pool water is controlled to suit your taste. Here also you'll spend many happy hours at shuffleboard, on the putting green or at the Branding Iron- your own big outdoor barbeque.
Situated on one of the finest white powder sand private beaches in all the world is the last word in modern hostelry, the Desert Ranch
Tastefully and skillfully combining the true hospitality of the South with the real, zestful flavor of the West, the Desert Ranch offers facilities beyond compare for your round-the-clock comfort, convenience, and enjoyment.
Here, where the skies are not cloudy all day, you'll find everything your heart desires- in this fine homestead of South Florida- where you'll meet the happiest people in the world.
[York Litho Company Logo] York Litho Company New York Miami
Where the South Beckons and the West Begins
[Top Left- Photograph of a coffee shop, with seats at the bar and tables against the wall]
The Coffee Pot: Light snack or a full course meal- yours in elegant tastefulness and tasteful elegance- in the delightful coffee shop.
[Middle Left- Photograph of several tables of people playing card games]
The Ten of Diamonds: Bridge or Canasta, Poker or Pinochle? No matter. Your game will be better for the unique and clubby decor of this pleasant, comfortable card room.
[Bottom Left- Photograph of people seated in rows watching a television.]
The Opera House: Here in a television theatre all your own you may enjoy your favorite programs in loge-plus comfort and visibility.
[Middle top- Photograph of a bar with tables along a curved wall lined with green curtains]
The Golden Nugget: Sit and sip in this intimate and charming bar- a modern throw-back to the days of the pony express.
[Middle bottom- Photograph of a restaurant dining room with people seated at the tables and green and gold curtains lining the walls] The Chuck Wagon and Little Dogie Bar: In this delightful Dining Room you'll wish the meal would never end. The food is so hearty and delicious, the atmosphere seems to whisper "Linger Awhile."
[Top Right- Photograph of a two-story lobby with a seating area and gold curtains] The Ranchero- When you pass through the wide, free-swining doors into the beautiful, spacious lobby, you'll pause and look around and say to yourself "It's good to be here."
[Bottom Right- Photograph of a hotel room with two beds] Spacious Bedrooms-Apartments: When your needs and taste require a hotel room or an ultra-modern apartment with separate, spacious dining room, you are assured of the utmost in charm, convenience, and comfort. King-size walk-in closets and cross-ventilation in every room.
Now at last, in the superb setting on the beautiful Gulf of Mexico in lovely St. Petersburg Beach, Florida, is a long-sought haven for the most perfect and casual vacation.
Nothing has been overlooked in style, decor, comfort, entertainment. You'll dance each night to the lilting strains of a fine orchestra and you'll thrill to the performances of Broadway stars.
By day there is always an endless round of wonderful things to do—just step outside your room—and the world is your oyster.
And for the time of your life...
MONDAY
Rise early and sock up the morning sun. Breakfast in the Coffee Pot. Ping-Pong Tournament...for all. Water polo in the Desert Ranch fresh water swimming pool. Bracer cocktails in the Golden Nugget Lounge. Dinner in the delightful Chuck Wagon, card tournament in the Ten of Diamonds Room. Then dancing and a big Broadway Revue.
TUESDAY
Invigorating dip in the splashing surf of the Gulf. Breakfast in swim togs in the Coffee Pot. Surf casting at Desert Ranch shallows. Bask in the warm sunshine. Cocktails and Calypso. Another memorable dinner in the Chuck Wagon. Champagne Night and dancing to lilting strings. Then a star-studded, thrilling show.
WEDNESDAY
Early dip in the azure blue Gulf. Breakfast at poolside. Shuffleboard Tournament. Prizes for all. Refreshing swim in the Desert Ranch fresh water pool. Cocktails and social get-together. Gourmet dinner. Game night. Queen of the week...some lucky gal will be laden with wonderful prizes tonight...maybe it’s you. Dancing to throbbing Latin and American music. Gala entertainment by Broadway and Hollywood Greats.
THURSDAY
After a plunge in the pool, breakfast in the Coffee Pot. Lap up the morning sun. Florida Fashions of Tomorrow. Surf bathing from the Desert Ranch private secluded beach. Cocktails to Calypso rhythms. Dinner in the Chuck Wagon. Get-acquainted Night...everybody knows everybody else at the Desert Ranch... and it's fun. Movies. Dancing. You'll applaud the headline entertainers in another terrific show.
FRIDAY
Breakfast in the Coffee Pot. Calisthenics, surf riding. Stretch out on your chaise. “Swing your partner” under the tropical moon to an authentic Arkansas “caller.” Fabulous Desert Ranch dinner in the Chuck Wagon. Amateur Night for everyone. Moonlight swim and Wiener Roast. Dancing. Your time now is show time. Another star-packed Revue.
SATURDAY
Good cheer and good health, too... beach calisthenics, then a refreshing swim in the great pool. Breakfast under blue skies. Fashion show with the loveliest models. Water ski...you'll love it. Swim party. Cocktail party... ‘Most-every-afternoon-at-five” music. Chuck Wagon dinner...a gourmet’s delight. Headline entertainment. Dancing by starlight on the Terrace.
SUNDAY
A good day to relax on chaise or beach, followed by a quick dip in the Desert Ranch pool. Sunday morn breakfast in the Coffee Pot. Wonderful water show featuring Olympic stars. Cocktail party, drinks “‘on the house.” Superb dinner in the lavish Chuck Wagon. Book review. Intimate entertainment on the Terrace. Dance lesson... Merengue, Cha-Cha-Cha.
Chicago Manual of Style
The Desert Ranch. Advertising brochure for The Desert Ranch, circa 1950. 1950 (circa). State Archives of Florida, Florida Memory. <https://www.floridamemory.com/items/show/351116>, accessed 7 January 2025.
MLA
The Desert Ranch. Advertising brochure for The Desert Ranch, circa 1950. 1950 (circa). State Archives of Florida, Florida Memory. Accessed 7 Jan. 2025.<https://www.floridamemory.com/items/show/351116>
AP Style Photo Citation
(State Archives of Florida/The Desert Ranch)