Florida State Prison
Raiford, Florida

Dear Bob:

Under separate cover we are sending you two samples of canned Florida mullet, one packed in vegetable broth, the other in salt brine. We would like for you to open these and eat just as they are, then furnish us comments about what you think of the product. So far, the opinion of everyone concerned has been that we now have a canned mullet product superior to tuna and salmon.

The canning plant responsible for this product is in the process of erection in the Miami area at the present time and will be in production on a large enough scale to furnish any demand that we might have by September 15, 1965. These people are in sound financial condition and do have the technical knowledge and equipment to produce this fine quality product and help us promote it on a permanent basis. They intend to process this same quality merchandise in a 66-once industrial pack, competitive to the lowest priced tuna in price-about 45 a pound.

We are giving you this little advanced preview of this new Florida product, where by you may be able to save your orders for canned seafood for the last quarter of this calendar year. We would also like to know, without any commitments or obligations to purchase, about how many pounds you may be able to use

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The last quarter of this year and the first quarter of next year, provided you like this product and if the price is equal or below tuna. We are enthused about this product and feel now that with it we can be successful eventually on promoting it nation-wide, solving the excess mullet problem that now exist in the state of Florida. Your help will be greatly appreciated.

Sincerely yours,

Harmon W. Shields
Director of Marketing
HWS:ds