HARPER'S WEEKLY

Cadillac 1913

Any car at any price which you choose to compare with this new Cadillac will be honored by the comparison

Long stroke engine. More power. Silent-chain driven camshaft; enclosed valves; quiet engine. Longer wheel base; larger tires; Electrical system of automatic cranking, lighting and ignition simplified and improved; automatic spark control. Numerous refinements of essential details.

You will bear witness that the Cadillac case has never been overstated.

Hold to that thought, please, in considering what we shall say of this new car.

Cadillac practice has progressively improved upon itself season after season.

It has now reached a point which, we believe, warrants us in thinking that comparison of the choicest cars with the Cadillac will hereafter confer a distinction upon those cars, rather than otherwise.

For several years we have calmly observed the rapid rise of the Cadillac in public opinion.

Each year we have seen the little group of its equals in popular esteem narrowed down.

Each year we have seen a higher and higher price named as the basis of comparison with the Cadillac.

And we believe that the basis of price comparison is about to vanish altogether.

We believe that the last mental reservation is about to remove itself from the public mind.

We ourselves have felt serenly sure for a long time in point of real and substantial value the line of demarcation between cars of highest price and the Cadillac was an imaginary line.

We have felt that it was written in water, like the international boundary lines in the ocean- and we feel that this new Cadillac well complete the process of so convincing the public.

The advent of such a car at the Cadillac price is, of course, a matter of genuine moment; and you will be interested, therefore, in this new concerning it.

A few of the improvements in the 1913 Cadillac

LONG STROKE ENGINE:- 4 1/2" bore by 5 3/4" stroke, increasing the power of the always extraordinarly efficient Cadillac enginge. This amplification of power is especially observable at speeds from 12 to 35 miles an hour, dynamometer tests registering an increase of from 18 to 25 per cent.

SILENT CHAIN-DRIVEN cam shaft, also pump and generator shaft, replacing meshed gears, in conjunction with:

ENCLOSED VALVES, and the superbe workmanship throughout in which the Cadillac has always excelled, producing an enginge which runs with unusual quietness.

CARBUREATOR:- A carburetor of markes efficiency and simplicity has been further simplified, now reuiring but a single means of adjustment, removing from it to the greatest possible degree, the necessity of attention.

AUTOMATIC ELECTRIC CARNKING DEVICE, ELECTRIC LIGHTS, IGNITION:- A vastly simplified and improved Delco system developed at the instigation of the Cadillac Company for Cadillac cars, the result of experience with the old system of twelve thousand 1912 models.

While the old system demonstrated itself to be by far the most efficient for its purposes that have ever been developed, the Cadillac Company for Cadillac cars, the result of experience with the old system on telve thousand 1912 models.

While the old system demonstrated itself to be by far the most efficient for its purposes that have ever been developed, the Cadillac Company has evolved means of increasing that efficiency to as near the 100 per cent point as any mechanical appliance could be. among the simplifications are, the successful adoption of the single instead of double voltage system, thereby eliminating the controlling switch, the meter, much wiring and other parts. The meter is replaced by a voltage regulator which automaticaly governs the charging rate of the batter, reducing to an absolute minimum the attention required on the part of the user. The switches for starting, lighting and ignition, the latter equipped with Yale lock, are more conveniently located. Lights are provided with fuses. These and other advantages will be enjoyed by users of the 1913 Cadillac.

AUTOMATIC SPARK CONTROL:- Relieving the driver of the necessity of constant attention in order to secure the maximum results.

LONGER WHEEL BASE:- The easy riding qualities of a car which has been regarded as the acme of luxury are accentuated by an increase in the length of the wheel base from 116 to 120 inches, and a corresponding increase in the length of rear springs.

TIRES:- Increased from 36" to 4" to 36" x 4 1/2", with the obvuious advantages resulting therefrom. Demountable rims.

EQUIPMENT:- Cadillac top and wind shield included. See specifications.

SPECIFICATIONS IN BRIEF.

ENGINE- Long stroke, 4 1/2-inch bore by 5 3/4-inch stroke; four cylinder, silent chain-driven cam shaft also pump and generator shaft, enclosed valves. Five-bearing crankshaft. HORSE-POWER- 40-50. COOLING- Water, copper jacketed cylinders. Centrifugal pump; radiator tubular and play type. IGNITION- See"Equipment." LUBRICATION- Automatic splash system, oil uniformly distributed. CARBURETOR- Special Cadillac design of maximum efficiency, water jacketed. Air adjustable with special spring ring in fly wheel. TRANSMISSION- Sliding gear, selective type, three speeds forward and reverse. Chrome nickel steel gears, running on five Hess-Bright ball bearings; bearings oil tight. CONTROL- Hand gear-change lever and emergency brake lever at driver's right, inside the car. Service brake, foot lever. Clutch, foot leverl. Throttle accelerator, foot lever. Spark and throttle levers at steering wheel. Carburetor air adjustment, hand lever under steering wheel. DRIVE- Direct shaft to bevel gears of special cut teeth to afford maximum strength. Drive shaft runs on Timken bearing. AXLES- Rear, Timken full floating type; special allow steel live axle shaft; Timken roller bearing. Front axle, drop forged I beam section with drop forged yokes, spring perches, tie rod ends and roller bearing steering spindles. Front wheels fitted with Timken bearings. BRAKES- One internal and one external brake direct on wheels, 17-inch by 2 1/2 inch drums. Exceptionally easy in operation. Both equipped with equalizers. STEERING GEAR- Cadillac patented worm and worm gear, sector type, adjustable. 18-inch steering wheel with walnut rim; aluminum spider. WHEEL BASE- 120 inches. TIRES- 36 inches by 4 1/2 inch, Hartford or Morgan & Wright; demountable rims. SPRINGS- Front, semi-elliptical. Rear, three-quarter platform. FINISH- Cadillac blue throughout, including wheels; light striping, nickel trimmings. STANDARD EQUIPMENT- Cadillac mohair top, wind shield, Delco patented electrical system embodying automatic cranking device, electric lights and ignition. Automatic spark advance. Also Delco distributor ignition system. Gray & Davis lamps especially designed for Cadillac cars, black enamel with nickel trimmings; two headlights; two side lights, tail light. hans gasoline guage on dash; horn, full foot rail in tonneau; robe rail; tire irons; set of tools, including pump and tire repair kit; cocao mat in all tonneaux except closed cars. Speedometer, Warner, with electric light.

STYLES AND PRICES

Standard Touring Car, five passenger.... $1975.00

Six passenger car... $2075.00

Roadster, two passenger... $1975.00

Phaeton, four passenger... 1975.00

Coupe, four passenger... 2500.00

Torpedo, four passenger... 1975.00

Limousine, seven passenger... 3250.00

All prices are F.O.B. Detroit, including standard equipment.

CADILLAC MOTOR CAR CO., Detroit, Mich.