Florida Memory is administered by the Florida Department of State, Division of Library and Information Services, Bureau of Archives and Records Management. The digitized records on Florida Memory come from the collections of the State Archives of Florida and the special collections of the State Library of Florida.
State Archives of Florida
- ArchivesFlorida.com
- State Archives Online Catalog
- ArchivesFlorida.com
- ArchivesFlorida.com
State Library of Florida
Related Sites
Description of previous item
Description of next item
Source
State Library of Florida, Periodicals Collection
Description
Advertisement for the Winton Motor Car Company of Cleveland, Ohio. Printed on page 19 of the September 7, 1912 edition of Harper's Weekly Magazine.
Date
1912-09-07
Publisher
Format
Topic
HARPER'S WEEKLY
Straining Your Imagination At Your Own Expense
VALUE that can't be shown and proved, but has to be imagined, is a delusion. Y
ou can see physical value equal to the price in the 48 H.P. Winton Six. Its size, workmanship, power, sturdiness, beauty, and comfort are clearly apparent. You don't have to stretch and strain your imagination to realize that the Winton Six has every quality that a thoroughly valuable car ought to have and that it lacks nothing in appearance or performance.
A Difference Not in the Car, but in Price Only
But you will look in vain in steep-priced cars of similar power and size for any equivalent of the higher price. That's because the difference is not in the car: it is a difference in price only.
This price does difference does not make the super-priced car look finer, run better, or last longer.
To prefer any such car to the Winton Six, you must first strain your imagination, and then penalize your checkbook $1000 or more.
And when you do that, just remember that you are paying this excess $1000 or more, not for anything the maker puts into the car, but for your own personal imagination--and imagination isn't any part of a real automobile.
Paying $602.38 for Something You Don't Get
We are able to prove that on six different makes of well-known, high-priced cars, the buyer is forced to pay $602.38 per car for excessive capitalization, and interest and sinking fund charges. These figures are real: the calculation is based on a compilation made from commercial reports by Haskins & Sells, famous certified public accountants.
Let us send you the figures in detail and the whole store. Ask for our "Price Information". With it we will send our 64-page, library-size catalog that gives complete information about the superb Winton Six, the $3000 car that has no competition below $4000 and no superior at any price. Write today.
The Winton Co. guarantees every statement made in WINTON SIX advertising to be true without qualification.
The Winton Motor Car Co.
188 Berea Road, Cleveland O.
BRANCH HOUSES IN
New York, Boston, Philadelphia, Baltimore, Pittsburgh, Cleveland, Detroit, Milwaukee, Chicago, Minneapolis, Kansas City, San Francisco, and Seattle.
Straining Your Imagination At Your Own Expense
VALUE that can't be shown and proved, but has to be imagined, is a delusion. Y
ou can see physical value equal to the price in the 48 H.P. Winton Six. Its size, workmanship, power, sturdiness, beauty, and comfort are clearly apparent. You don't have to stretch and strain your imagination to realize that the Winton Six has every quality that a thoroughly valuable car ought to have and that it lacks nothing in appearance or performance.
A Difference Not in the Car, but in Price Only
But you will look in vain in steep-priced cars of similar power and size for any equivalent of the higher price. That's because the difference is not in the car: it is a difference in price only.
This price does difference does not make the super-priced car look finer, run better, or last longer.
To prefer any such car to the Winton Six, you must first strain your imagination, and then penalize your checkbook $1000 or more.
And when you do that, just remember that you are paying this excess $1000 or more, not for anything the maker puts into the car, but for your own personal imagination--and imagination isn't any part of a real automobile.
Paying $602.38 for Something You Don't Get
We are able to prove that on six different makes of well-known, high-priced cars, the buyer is forced to pay $602.38 per car for excessive capitalization, and interest and sinking fund charges. These figures are real: the calculation is based on a compilation made from commercial reports by Haskins & Sells, famous certified public accountants.
Let us send you the figures in detail and the whole store. Ask for our "Price Information". With it we will send our 64-page, library-size catalog that gives complete information about the superb Winton Six, the $3000 car that has no competition below $4000 and no superior at any price. Write today.
The Winton Co. guarantees every statement made in WINTON SIX advertising to be true without qualification.
The Winton Motor Car Co.
188 Berea Road, Cleveland O.
BRANCH HOUSES IN
New York, Boston, Philadelphia, Baltimore, Pittsburgh, Cleveland, Detroit, Milwaukee, Chicago, Minneapolis, Kansas City, San Francisco, and Seattle.
Title
Advertisement for the Winton Motor Car Company, 1912
Subject
Automobiles
Advertising--Automobiles
Description
Advertisement for the Winton Motor Car Company of Cleveland, Ohio. Printed on page 19 of the September 7, 1912 edition of Harper's Weekly Magazine.
Source
State Library of Florida, Periodicals Collection
Publisher
Harpers Weekly
Date
1912-09-07
Format
advertisements
Language
eng-US
Type
Text
Identifier
slp_harpersweekly-1912-v056-3_06
Coverage
Florida Boom and Progressive Era (1900-1926)
Thumbnail
/fmp/selected_documents/thumbnails/slp_harpersweekly-1912-v056-3_06.jpg
ImageID
slp_harpersweekly-1912-v056-3_06_01
topic
Business and Industry
Subject - Corporate
Winton Motor Car Company
Transcript
HARPER'S WEEKLY
Straining Your Imagination At Your Own Expense
VALUE that can't be shown and proved, but has to be imagined, is a delusion. Y
ou can see physical value equal to the price in the 48 H.P. Winton Six. Its size, workmanship, power, sturdiness, beauty, and comfort are clearly apparent. You don't have to stretch and strain your imagination to realize that the Winton Six has every quality that a thoroughly valuable car ought to have and that it lacks nothing in appearance or performance.
A Difference Not in the Car, but in Price Only
But you will look in vain in steep-priced cars of similar power and size for any equivalent of the higher price. That's because the difference is not in the car: it is a difference in price only.
This price does difference does not make the super-priced car look finer, run better, or last longer.
To prefer any such car to the Winton Six, you must first strain your imagination, and then penalize your checkbook $1000 or more.
And when you do that, just remember that you are paying this excess $1000 or more, not for anything the maker puts into the car, but for your own personal imagination--and imagination isn't any part of a real automobile.
Paying $602.38 for Something You Don't Get
We are able to prove that on six different makes of well-known, high-priced cars, the buyer is forced to pay $602.38 per car for excessive capitalization, and interest and sinking fund charges. These figures are real: the calculation is based on a compilation made from commercial reports by Haskins & Sells, famous certified public accountants.
Let us send you the figures in detail and the whole store. Ask for our "Price Information". With it we will send our 64-page, library-size catalog that gives complete information about the superb Winton Six, the $3000 car that has no competition below $4000 and no superior at any price. Write today.
The Winton Co. guarantees every statement made in WINTON SIX advertising to be true without qualification.
The Winton Motor Car Co.
188 Berea Road, Cleveland O.
BRANCH HOUSES IN
New York, Boston, Philadelphia, Baltimore, Pittsburgh, Cleveland, Detroit, Milwaukee, Chicago, Minneapolis, Kansas City, San Francisco, and Seattle.
Straining Your Imagination At Your Own Expense
VALUE that can't be shown and proved, but has to be imagined, is a delusion. Y
ou can see physical value equal to the price in the 48 H.P. Winton Six. Its size, workmanship, power, sturdiness, beauty, and comfort are clearly apparent. You don't have to stretch and strain your imagination to realize that the Winton Six has every quality that a thoroughly valuable car ought to have and that it lacks nothing in appearance or performance.
A Difference Not in the Car, but in Price Only
But you will look in vain in steep-priced cars of similar power and size for any equivalent of the higher price. That's because the difference is not in the car: it is a difference in price only.
This price does difference does not make the super-priced car look finer, run better, or last longer.
To prefer any such car to the Winton Six, you must first strain your imagination, and then penalize your checkbook $1000 or more.
And when you do that, just remember that you are paying this excess $1000 or more, not for anything the maker puts into the car, but for your own personal imagination--and imagination isn't any part of a real automobile.
Paying $602.38 for Something You Don't Get
We are able to prove that on six different makes of well-known, high-priced cars, the buyer is forced to pay $602.38 per car for excessive capitalization, and interest and sinking fund charges. These figures are real: the calculation is based on a compilation made from commercial reports by Haskins & Sells, famous certified public accountants.
Let us send you the figures in detail and the whole store. Ask for our "Price Information". With it we will send our 64-page, library-size catalog that gives complete information about the superb Winton Six, the $3000 car that has no competition below $4000 and no superior at any price. Write today.
The Winton Co. guarantees every statement made in WINTON SIX advertising to be true without qualification.
The Winton Motor Car Co.
188 Berea Road, Cleveland O.
BRANCH HOUSES IN
New York, Boston, Philadelphia, Baltimore, Pittsburgh, Cleveland, Detroit, Milwaukee, Chicago, Minneapolis, Kansas City, San Francisco, and Seattle.
Chicago Manual of Style
Advertisement for the Winton Motor Car Company, 1912. 1912-09-07. State Archives of Florida, Florida Memory. <https://www.floridamemory.com/items/show/305314>, accessed 26 December 2024.
MLA
Advertisement for the Winton Motor Car Company, 1912. 1912-09-07. State Archives of Florida, Florida Memory. Accessed 26 Dec. 2024.<https://www.floridamemory.com/items/show/305314>