Hollywood By-the-Sea: Florida's All-Year Resort City Brochure, 1925

Tourism -- Florida -- Hollywood

Cities and towns--History

Land development

Brochure advertising all there is to offer in the "new Florida all-year resort city" of Hollywood By-the Sea in Broward County.

State Library of Florida, Federal Documents Collection

1925

brochures

eng-US

Text

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Florida Boom and Progressive Era (1900-1926)

Hollywood (Fla.)

Broward County (Fla.)

Dixie Highway (Fla.)

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Tourism And Attractions

Hollywood Beach Casino (Hollywood Beach, Fla.)

Hollywood Golf and Country Club (Hollywood, Fla.)

Florida East Coast Railway

Hollywood Land and Water Company (Hollywood, Fla.)

Home Seekers Realty Company

Young, Joseph Wesley, 1882-1934

Florida's All-Year Resort City HOLLYWOOD By-the-Sea

ADMINISTRATION BUILDING Hollywood By-the-Sea Florida's New All-Year Resort City HOLLYWOOD By-the-Sea, new Florida all-year resort city, fifteen minutes miles north of Miami and fifty miles south of Palm Beach, has been called a miracle of city building. The development of a dream of a few years ago, planned by experts and zoned according to the needs of modern cities, Hollywood By-the-Sea is a virile city of diversified life, with a background of natural resources, perfect all-year climate, great potentialities as an industrial and shipping center -a city that in a few years, measured by its present growth and its momentum, should be a southern Florida metropolis, Hollywood By-the-Sea, now entertaining visitors from all parts of the United States and Canada, was in October, 1921 -its start -a wilderness of palmettos, pines and tomato lands. Since that date this modern, beautiful all-year resort city has been built. Its Strategic Location HOLLYWOOD By-the-Sea is located in the heart of America's playground, in that alluring stretch of Florida East Coast between Palm Beach and Miami. Differing from most southern Florida resort cities, Hollywood lies directly on the Atlantic HOLLYWOOD DEPOT, ONE OF THE FINEST IN FLORIDA

HOLLYWOOD GOLF AND COUNTRY CLUB Ocean. No bay or other body of water intervenes. It is on the Florida East Coast railroad -370 miles south of Jacksonville -and on the Dixie Highway, main street of Florida, running along the East Coast. All highway and railroad traffic from the North to Miami and Key West passes through Hollywood By-the-Sea. Even Climate HOLLYWOOD By-the-Sea is an all-year resort city because of its even temperature, summer and winter. The prevailing winter temperature is 68.2; the prevailing summer temperature, 80.8 degrees. When the North is held in the grip of ice and snow, Hollywood By-the-Sea has the poetic climate of a day in June, making it the ideal All Year Resort City When summer suns make most sections of the United States nearly unbearable for living, and when the summer rush to resort places is on, Hollywood By-the-Sea stands inviting as a resort city -cool, restful with varied recreations for the visitors -surf-bathing and other ocean sports -under a health-giving Florida sun, with refreshing, strength-making breezes from the Atlantic, adding new life and power to the tired, run-down man or woman. HOLLYWOOD SCHOOL

[Image of a photograph with handwritten caption: BIRDSEYE VIEW HOLLYWOOD, FLA MARCH 4 1925] Health Giving Properties THE health-giving elements of the sun and the air of southern Florida, with invigorating plunges into the sea and sun baths on the beaches are well known to every physician. Patients are being sent to southern Florida, to such places as Hollywood By-the-Sea. Tired minds and bodies revive when treatment in the North seemed hopeless. A City Rightly Planned HOLLYWOOD By-the-Sea was planned rightly originally. Into the first pictures of the Hollywood By-the-Sea, in planning and zoning, according to modern methods of building beauty, convenience and happiness into cities, there was painted broad streets and boulevards, wide sidewalks, alleys and space for landscaping. All this with a view to utility and to beauty. The civic center of Hollywood By-the-Sea is Circle Park, a highly decorated ten acres, around which runs Hollywood Boulevard, principal thoroughfare. Hollywood Boulevard is the widest paved street in Florida -one hundred and twenty feet wide. It is the main business street. Spanish Architecture Hollywood By-the-Sea was planned to be a city of Spanish architecture, with residences, business structures, hotels, apartments, schools, churches, railroad station, golf and country club house, semi-public buildings, etc., designed after that style, harmonizing with the splendor of Florida sky and verdure. Public Utilities Hollywood By-the-Sea has its own public utilities -electric light and power plant, water pumping station -taking a supply of potable water from nineteen driven wells -and its own telephone system. These are all in charge of trained experts. All furnish service at prices emphatically lower than the cost of similar service in other Florida cities. These public utilities were in the original plan of Hollywood by-the-Sea. They are all designed and built to serve a city of Great population. Hollywood Beach THE Beach at Hollywood By-the-Sea, directly on the Atlantic Ocean, is the finest along the Florida East Coast. It is seven miles long. On two miles of this has been built a cement Broad Walk, electrically lighted, a happy rendezvous for pleasure seekers. This Broad Walk will be extended along the whole seven miles of beach, after the fashion of the world-famous Board Walk at Atlantic City. Surf bathing at Hollywood By-the-Sea is enjoyed every day in the year. A tent city is planned -also an auditorium, seating 5,000, where great concerts, pageants, exhibitions, etc., may be held. HOMES in HOLLYWOOD Its Bathing Casino BESIDES the bathing the Beach has a generous assortment of other sports -dancing, boating, fishing, etc. Hollywood has a $25,000 bathing casino, 850 rooms, with a tiled, sanitary swimming pool, with two wading pools for children, and with a gallery from which spectators may view water games and competitions in the pool. Water will be pumped from the sea to the pool, outgoing water being discharged into the Inland Water Way Canal, 600 feet away. The water is thus kept perfectly sanitary. The usual ocean beach life is characteristic of Hollywood Beach. The construction work now going on -hotels, apartments, business places, streets, landscaping -will give it the color and the atmosphere of a developed beach. Hotels at Hollywood by-the-Sea HOLLYWOOD By-the-Sea has a reputation for its fine resort hotels -the Hollywood and the Great Southern. The Hollywood is two years old. It lies to the east of Circle Park. The Great Southern was open January, 1925. Both are modern, fire proof, American plan, with the best of meals, Reasonable rates prevail. Hollywood By-the-Sea will have for the 1926 season on Hollywood Beach, a $3,000,000 500-room hotel, thoroughly modern and fire proof, standing at the foot of Hollywood Boulevard overlooking the Atlantic ocean. This hotel is designed to give every de luxe comfort and service to guests. Another hotel -one of 300 rooms, is planned for Hollywood Beach, perhaps a mile north of the Floridian, thoroughly modern and fire proof. A 200-room hotel, modern in every way, and of characteristic Spanish architecture, will be built in West Hollywood, to be ready for the 1926 season. This hotel will adjoin golf links and polo fields and artificial lakes and canals. A hotel, ultimately to be ten stories, and with 500 rooms, will be built on Hollywood Boulevard, in the heart of the business section. The first floor, and perhaps the second, will house the Hollywood Bank and Trust Company and its allied financial institutions. These hotels are planned by the developers of Hollywood By-the-Sea. There are other hotels, of private initiative, the Lincoln, the Chelsea, the Lingerlong, that offer accommodations at most reasonable rates.

Golf at Hollywood HOLLYWOOD has an eighteen-hole golf links, one of the finest in Florida -par seventy, with smooth fairways, treacherous traps and smooth, velvety putting greens. It has a nine-hole practice miniature course, in which all shots may be played excepting the long woods and the irons. This miniature course is electrically lighted. Night golf is played here for social diversion. The Hollywood Golf and Country Club house has all accommodations for men and women players -rest rooms, a lounge, showers and locker rooms, and professionals' shop. Hollywood, during the season, has four professionals, Gene Sarazen, 1922 former national open and 1922 and 1923 Professional Golfers' Association champion; Leo Diegal, Canadian open champion and Florida open champion; Erwin Nelson and Dick Nelson. Instruction is given daily during the winter season. The course is kept open during the summer, as part of the all-year program. A Social Rendezvous THE Hollywood Golf and Country Club is a social rendezvous for the smart set of Miami and Palm Beach and contiguous territories, during the winter season. The club house is featured by a dance patio with glass floor, from which shine vari-colored lights. The dinner dances, tea dansants, and bridges during the winter seasons reflect the social life of southern Florida. Gilda Gray, internationally famous dancer, played a nine-weeks' engagement during the winter of 1925. The policy of the club is to add to its prestige by engaging recognized star theatrical artists. Beautiful Railroad Station THE Florida East Coast station, the most ornate railroad station south of Jacksonville, and done in Spanish architecture, was built by the developers of Hollywood and presented to the Florida East Coast railroad. The structure is 420 feet long, of distinctive architectural features and with every convenience for the traveling public. Schools and Churches HOLLYWOOD By-the-Sea has completed a modern ten-room school building, one of the handsomest in southern Florida, of Spanish architecture. A $75,000 manual training high school is planned in the early education program. The developers of Hollywood By-the-Sea made provisions in the planning of the city for church edifices. Ground was reserved for the various denominations. The methodist Episcopal Church has been built. Other church organizations are bring formed, all with the intention of building beautiful places of worship. Lakes of Hollywood By-the-Sea HOLLYWOOD By-the-Sea has built the two largest artificial lakes in Florida, the lakes running off the Inland Water Way Canal, westward, for a distance of three-quarters of a mile. The lakes will be one-quarter mile wide, covering 800 acres, and serve as basins for the largest sea-going yachts and house boats. Aquatic sports will be held on these waters. The lakes serve as basins for the scheme of landscaping for the Lakes Section. Around their borders will run boulevards. The Lakes Section is restricted, making it an exclusive residence district.

HOLLYWOOD BEACH CASINO OPENED TO THE PUBLIC MAY 30, 1925 Another exclusive section is the Central Beach, fronting on the Atlantic. Three artificial lakes feature that section; also, one of the finest to-be-thoroughfares in Florida, El Camino Real, a boulevard of both residence and business. The Hollywood Harbor HOLLYWOOD By-the-Sea will have at lake Mabel one of the finest harbors between New York and the Panama Canal, costing $150,000,000, with one of the world's famous engineers as consultant director of construction. This harbor will be thirty feet deep, 1,500 by 3,500 feet, with two jetties running a mile into the Atlantic. Here will come the commerce of the seas. The Hollywood By-the-Sea harbor will open the production with better and cheaper transportation. An industrial center is planned about this harbor, producing such commodities as can be made economically in Florida. Engineering Equipment HOLLYWOOD By-the-Sea has directed its own engineering work. It has the largest road building equipment in Florida, part of which is 275 motor trucks. Its lakes have been dug by its own dredges worth in excess of $600,000. To build the harbor at Lake Mabel, two special dredges have been designed, each costing $200,000. Hollywood Publishing Company HOLLYWOOD has one of the finest printing plants in the South. Here is published the Hollywood News, and The Hollywood Magazine, the official organ of The Florida Society of America, headquarters at Hollywood By-the-Sea. The Hollywood Magazine has a material circulation. Chamber of Commerce HOLLYWOOD By-the-Sea has an active Chamber of Commerce, its members organized to further the interest, locally and abroad, of Hollywood By-the-Sea as an all-year resort city. The Chamber of Commerce has advertised Hollywood By-the-Sea nationally. It is interested in the industrial and commercial development of the city and is affiliated with the other commercial organizations of Florida. Inspection Trip FREE de luxe inspection tours are made to Hollywood By-the-Sea from the many cities in Florida, Alabama, Georgia and South Carolina. These inspection trips are made in White de luxe buses, of which Hollywood By-the-Sea companies own upwards of fifty.

MR. JOSEPH W. YOUNG Founder and Developer of Hollywood HOLLYWOOD By-the-Sea, as a miracle municipal development, is the result of the vision and the energy of Joseph W. Young, who has taken his place with Plant, Flagler and other Florida developers. Hollywood By-the-Sea has become national in importance and prestige. Property owners in Hollywood by-the-Sea live in every state of the Union, in Canada and in many foreign countries. Visitors come from an equally wide territory. As a resort and future industrial city of all-year activities, Hollywood By-the-Sea is an ideal place for permanent residence or vacation at any time of the year. The development going on at Hollywood by-the-Sea, coupled with the constant rise of values, make Hollywood by-the-Sea a logical place for property ownership. Home Seekers Realty Company AGENTS FOR Hollywood Land and Water Company HOME OFFICE HOLLYWOOD BY-THE-SEA, FLORIDA NORTHERN OFFICES New York, Atlantic City, Chicago, Indianapolis, Washington D.C., Toronto, Can. FLORIDA OFFICES Miami, Jacksonville, Tampa, St. Petersburg, West Palm Beach, Orlando, Daytona, Lakeland, St. Augustine, Tallahassee, Winter haven, Sarasota, DeLand, Ocala, Sanford, Clearwater, Palatka, lake City, Gainesville, Pensacola, Marianna. OTHER SOUTHERN OFFICES Alabama -Birmingham, Montgomery, Mobile, Selma. Georgia - Atlanta, Athens, Augusta, Cuthbert, Barnesville, Cedartown, Valdosta, Madison, North Carolina -Asheville, Wilmington, Raleigh. Memphis, Nashville, Chattanooga, Columbia, S.C., New Orleans, Jackson, Miss. HOLLYWOOD PRESS FLORIDA

Florida's All-Year Resort City HOLLYWOOD By-the-Sea

Joseph Wesley Young founded and designed the city of Hollywood By-the-Sea, Florida. He was born August 4, 1882 in Gig Harbor, Washington. In 1925, Hollywood By-the-Sea was incorporated with Young serving as its first mayor. Young died April 28, 1934.