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Source
State Library of Florida, Florida Ephemera Collection
Description
Booklet advertising Lakeland and Polk County to potential visitors. It describes recreational activities, accommodations, and civic organizations in town, and emphasizes Lakeland's favorable climate. The booklet may have been directed at members of the United Brotherhood of Carpenters and Joiners of America, which had a home for retired members in Lakeland
Date
1936 (circa)
Publisher
Contributors
Format
Coverage
Topic
Subjects
Geographic Term
LAKELAND
"Florida's most picturesque city"
LAKELAND
"Florida's most picturesque city"
LAKELAND
FLORIDA
NATIONAL HOME, CARPENTERS & JOINERS OF AMERICA
Title
Lakeland Florida: Florida's Most Picturesque City, ca. 1936
Subject
Tourism
Recreation
Sports and tourism
City promotion
Description
Booklet advertising Lakeland and Polk County to potential visitors. It describes recreational activities, accommodations, and civic organizations in town, and emphasizes Lakeland's favorable climate. The booklet may have been directed at members of the United Brotherhood of Carpenters and Joiners of America, which had a home for retired members in Lakeland
Source
State Library of Florida, Florida Ephemera Collection
Publisher
Commercial Press (Lakeland, Fla.)
Date
1936 (circa)
Contributor
Lakeland Chamber of Commerce (Lakeland, Fla.)
Format
booklets
Language
eng-US
Type
Text
Identifier
sle_polk_13
Coverage
Depression Era Florida (1926-1939)
Geographic Term
Lakeland (Fla.)
Polk County (Fla.)
Thumbnail
/fpc/memory/omeka_images/collections/broadsides/thumbnails/sle_polk_13.jpg
Display Date
ca. 1936
ImageID
sle_polk_13_01
sle_polk_13_02
sle_polk_13_03
sle_polk_13_04
sle_polk_13_05
sle_polk_13_06
sle_polk_13_07
sle_polk_13_08
topic
Tourism And Attractions
Subject - Corporate
United Brotherhood of Carpenters and Joiners of America
Lakeland Chamber of Commerce
Cleveland Heights Golf Course
Transcript
LAKELAND
"Florida's most picturesque city"
LAKELAND
"Florida's most picturesque city"
LAKELAND
FLORIDA
NATIONAL HOME, CARPENTERS & JOINERS OF AMERICA
TENNIS. Clay and concrete courts for day and night playing are maintained by the city.
BOWLING. Full standard grass greens and marl bowling courts are a good antidote for obesity.
GOLF. A juicy Florida orange sweetens the golf hazard.
ROQUE. Roque courts have popular appeal for young and old.
SHUFFLEBOARD. Lakeland is famous for its 32 shuffleboard courts.
Lakeland Offers A diversity of Recreation
LAKELAND, the metropolis of Imperial Polk County, possesses an entrancing and magnetic atmosphere.
Visitors from every State in the Union and many foreign countries make Lakeland their winter home, and each year an increasing number of these people are graduating from guest to permanent resident. They become enthused with the city's opportunities and imbued with the spirit of friendly hospitality.
From early fall to late spring a regular planned program of recreation, embracing golf, bowling, shuffleboard, tennis and roque, is conducted under the general supervision of the Tourist of "Winter Visitor" Club which include:
Lakeland Horse Shoe Club with nine courts in Munn Park;
Cleveland Heights Municipal Golf Club -recognized as one of Florida's truly sporty 18-hole courses. The National Home of the Carpenters and Joiners of America maintains an 18-hole course and is open to the public;
Lakeland Shuffleboard Club is famous for its 32 courts;
Lawn Bowling Club has full standard grass greens and marl courts;
Lakeland Tennis Club has six championship clay and concrete courts, equipped for both day and night playing;
Lake land Roque Club has four of the finest courts comparable to any in the State of Florida.
In the realm of social activities a full week has been planned for guests with some
thing doing most of every afternoon and evening: dances, bridge, contract and auction; five hundred; euchre; chatsew; assembly singing; frequent picnics and planned trips to nearby cities and beaches.
LAKELAND TOURIST Club
All general activities are under the direction of the Lakeland Tourist Club of which your are invited to become an active member the minute you reach the city and are located.
REST OR PLAY
You can if you choose, be "On the Go," Continuously or, if you prefer to relax and rest, you will find Lakeland an ideal city where living assumes a better and fuller meaning.
CELEBRATIONS WORTHY OF ATTENDANCE
In January, Florida's Orange Festival at Winter Haven; in February, Lakeland's Winter Water Regatta and the South Florida Fair and Gasparilla at Tampa; the Strawberry Festival at plant City in March, with Major League Base Ball games scheduled for March and April, insures a well rounded program of activities. Lakeland is the winter training quarters for the Detroit Tigers -the world's champions of 1935.
And always there is a well stocked library and air conditioned theatres with first run pictures.
"CHOOSE YOUR SPORT AND FIND IT HERE"
Every type of accommodation to suit your taste and purse is available.
An accredited hall of learning in the midst of idea surroundings is Florida's Southern College.
Lakeland's Municipal Library is replete with ancient and modern literature.
Morrell Memorial Hospital, municipally owned and operated, has a Class A rating.
Accommodations to Suit Your Taste and Purse
LIVING accommodations are varied and built with a view to serving the welfare and comfort of their occupants. A glance at the photographs on the opposite page will more clearly demonstrate the type of hotel or apartment available. The rates are reasonable and whether in larger hotel, apartment houses, rooming and boarding houses, a policy of fairness of prices prevails. The Lakeland Apartment Operators Association endeavors to insure the comfort and convenience of the Tourist. Well located apartments completely furnished, may be rented at prices ranging from $35 to $75 a month. Completely furnished bungalows and cottages in desirable sections are offered at from $50 to $75 a month, while more pretentious Lakeland homes. with all modern conveniences, are sometimes available.
Lakeland is the center of the citrus industry and the headquarters of the Florida Citrus Commission. Its sub-tropical climate permits extensive truck farming, dairying and poultry raising, which makes the living costs reasonable.
"FLORIDA'S AIR CONDITIONED CITY"
Is the title given Lakeland. Freedom from extremes of heat and cold with an average mean temperature of 74 degrees, built at an elevation of 227 (a few feet of the highest point in Florida), tempered by Ocean and Gulf breezes, Lakeland is not subject to sea-level humidity. The sufferer of asthma and sinus tell us that relief is obtained almost immediately after arrival, and now a few of our residents are those thus afflicted, who cannot live in other sections of the country. The city's water supply is obtained from deep Artesian wells; it is cool, pure, soft, and municipally owned.
Within the city's boundaries are many lakes of sparkling blue water, beautiful and beautified, which have earned for the city the appellation "Florida's Most Picturesque City".
Lakeland is noted for its modern public school system; its magnificent Municipal Hospital and as the home of Southern College. Its twenty odd churches are representative of various denominations.
You will find leading service clubs and fraternal organizations well represented and a fine spirit of fellowship and camaraderie prevailing.
The Sorosis and Women's Clubs own handsome club buildings and are recognized as amongst the finest women's organizations in the South.
LAKELAND IS A PIVOTAL POINT
Within easy riding distance are many points of interest: Bok Tower in Mountain lake Sanctuary, a shrine to which thousands go each year. This winter the wonderful, exotic Cypress Gardens will be open for the first time. The Paradise of Highlands Hammock calls; the underwater fairyland of Silver Springs lure; the quietude of Southern's campus and the Ringling Art Museum invite; the queer old world sights and sounds of tarpon Springs sponge colony intrigue -beauty spots innumerable entice the guests who take to the open road in quest of the unusual.
For the fisherman. Lakeland is the door to an Izaak Walton's paradise. Fifteen lakes in the city limits, a thousand lakes in the county -and no closed season on fishing !
An easy ride to the Gulf, and the finest tarpon fishing in the world. Fresh or salt water, Lakeland is the central base for both.
Those interested in hunting and who are down during the open season, will find quail, dove, squirrel, rabbit, turkey, deer or bear in varying quantities and within territory easily reached from Lakeland. The Chamber of Commerce will furnish, at reasonable cost, official guides for both fishing and hunting parties. If swimming and boating, under sub-tropical skies or low hung stars and moon appeal, then enchanting lakes are at hand and the warm Gulf, with its sandy beaches, is not far away.
For more detailed information write Lakeland Chamber of Commerce, Lakeland, Florida.
"LAKELAND IS THE CITY OF HEARTS DESIRE"
Come to Lakeland and raise your family midst ideal surroundings
Cleveland Heights Club House, home of tourist activities and the Lakeland Yacht Club headquarters.
Bok Tower at Lake Wales, whose carillon concerts delight thousands every winter.
No visit to Florida is complete without a trip to the Cypress Gardens at Winter Haven, 30 minutes drive from Lakeland.
Due to Lakeland's central geographical location served by splendid highways radiating in all directions, points of interest on the East and West coasts are easily accessible.
The Lakeland Summer and Winter Tourist Clubs have definite programs of activities that appeal to both the aggressive & retiring tourist, whose pleasure and comfort is of prime importance
Lakeland's Municipal Airport has A-1 Department of Commerce rating and facilities for both land and hydro planes.
All Water Sports are enjoyed in Lakeland
Water sports of every description are available to those inclined. Lakeland's Winter Winter Water Regatta has national significance.
What could be more alluring?
The pictures tell the story.
COMMERCIAL PRESS, Lakeland
THE CITY WITH AN ALL-YEAR CLIMATE
Chicago Manual of Style
Lakeland Florida: Florida's Most Picturesque City, ca. 1936. 1936 (circa). State Archives of Florida, Florida Memory. <https://www.floridamemory.com/items/show/336136>, accessed 8 January 2025.
MLA
Lakeland Florida: Florida's Most Picturesque City, ca. 1936. 1936 (circa). State Archives of Florida, Florida Memory. Accessed 8 Jan. 2025.<https://www.floridamemory.com/items/show/336136>