Photo Exhibits
Photo exhibits spotlight various topics in Florida history, and are accompanied by brief text intended to place selected materials in historical context.
Roadside Attractions in Florida
Tourism and Spectacle Before Disney
Gardens: The Exotic and Mystical Getaways of Florida
Tourists travelled long distances to see the many lush gardens that Florida had to offer. As a result of Florida's mild climate and long growing season, profiteers were able to create colorful and lavish gardens out of the state's swamps and pine forests. Roadside attractions with gardens differed from public parks and gardens in that they were smaller in size and they were not strictly botanic.
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According to historian Ken Breslauer, the dedication of Bok Tower Gardens on February 29, 1929, "started the boom in Florida roadside tourist attractions." Prior to the dedication in 1923, editor of Ladies Home Journal and Pulitzer Prize winner Edward Bok purchased land in Lake Wales and began developing gardens on the land. Eventually, Bok built a "Singing Tower" to house irrigation tanks for the gardens. At the dedication in 1929, President Calvin Coolidge was in attendance. A 57-bell carillon sits atop the tower and still plays for tourists today.
In 1932, businessman Arthur G. McKee and realtor Waldo Sexton opened a roadside attraction of their own called McKee Jungle Gardens just south of Vero Beach on US 1. Originally a nursery, McKee and Sexton transformed the land into a garden tourist destination. During the 1930s, McKee Jungle Gardens became one of the state's biggest tourist spots. Animals were also incorporated into the attraction, including monkeys collected in Africa. By the 1960s, the roadside attraction declined in popularity and closed in 1976. Most of the gardens were bought by a real estate developer, but a local organization saved a small portion of the property and preserved the legacy of McKee Jungle Gardens.
Around the same time McKee Jungle Gardens opened, Dick Pope lured tourists to visit his roadside attraction called Cypress Gardens starting in 1936. Just a few miles north from Bok Tower, the lush gardens attracted many tourists driving down the Orange Blossom Trail. During the early 1940s, Pope hired women to wear antebellum-style dresses and to walk around the park, a tradition that still exists today. During World War II, Pope introduced water ski shows to entertain troops who visited the gardens. The water ski shows still remain as one of the major attractions at Cypress Gardens.